Freshspective

Tuesday, October 28, 2025 | Issue 181

Keep up with the most recent market trends in our Freshspective updates. Discover what's influencing conventional produce, organic options, temperature-controlled capacity, and floral so you can plan ahead and avoid disruption.

Conventional Vegetables

Asparagus . Bell Peppers . Broccoli . Cabbage . Celery . Cucumbers . Greens . Leaf Lettuce . Potatoes . Squash . Sweet Corn

 

Asparagus

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🌱 Asparagus Update:

Fields are gearing up for the upcoming Holiday Season! Now is the time to talk programs and volume pulls—our extended grower network ensures not only the volume you need but also the Robinson Fresh quality you expect.
🇲🇽 Mexico
Volume is beginning to cross again from Hermosillo. Our new program will start next week and continue throughout November, setting the stage for a strong transition into winter supply.
🇵🇪 Peru
New fields in the North are opening and with improving temperatures, we’re projecting excellent volumes from now through February—before we gradually shift into our Mexican season out of Caborca. The south region remains active, harvesting steadily through December, and keeping our sourcing balanced across both regions.

Thanks to our strong grower partnerships, Robinson Fresh continues to offer consistent availability and premium quality. Connect with your subject matter expert to plan ahead and secure product as we head into the Holiday Season!

 

 

Bell Peppers

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 It feels like Georgia has reached their peak volume and we are now entering the down cycle of their season.   We do expect the season to continue until the middle of November.  Florida is on deck, and we are getting field reports of harvesting starting as early as next week.

 

Broccoli

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The Southeast is just getting started with broccoli and volumes there remain low. Mexico is experiencing cat eye and hollow stem which is common this time of year. California markets remain high for the time being. 

Cabbage

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Northern growing regions continue to produce good quality and supply. Product has been tempered. Supply is expected to go until mid to end of November pending a hard freeze. Southern regions will be starting approximately the first week of November. 

 

We continue to see limited supplies across the industry as we work toward better volumes this winter. The market remains firm with heavy demand and is expected to stay that way for the next few weeks. Current weights and yields are at normal budgeted levels and quality is good despite market conditions.  Santa Maria is seeing better volume coming in into the first week of November.  Mexico is looking at mid-November when quality volume will become available.


Cucumbers

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Volume in Georgia is quickly coming to an end due to the cooler weather.  We are past peak volume, and our focus will switch to Florida and Nogales.   Florida is slowly kicking off their season, while Mexico is quickly increasing volume.     

 

Greens

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Greens in the northern regions continue to go. Keep an eye on mustard and turnip, as they will be impacted by any cold snaps that occur. Collard and kale should fairly okay through a cold snap.
Greens out of Georgia are in great supply and quality. Be sure to talk to your Robinson account manager to plan your Thanksgiving and Christmas needs. 

 

 

Leaf Lettuce

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Supplies are extremely limited across the industry in romaine and leaf lettuces. The market remains at unprecedented levels and continues to escalate. The previous weather and Impatiens Necrotic Spot Virus (INSV) have drastically impacted all yields and weights. Quality has remained fair despite weather and other crop-related issues. Product out of Mexico is in a good spot for quality and is available for assisting the tough market conditions.

 

Potatoes

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We are finishing up or finished with harvest in nearly all growing regions.  Quality and sizing look good across the board.  We will see demand start to increase over the next week or two as everyone tries to get ahead of the Thanksgiving pull.  Look for pricing to remain steady but it may be more challenging to try to get in a last-minute order as the packing sheds try to keep up with the demand. 

 

Squash

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Volume of zucchini continues to be down across all regions, especially Georgia, with volume is coming to an end.    The goal is for Mexico to start increasing crossings via Nogales and Texas.   The weather has been ideal, so we should see the volume in the upcoming weeks.   Florida is not quite the player yet with any significant volume.   Yellow has been a different story, as availability is okay.        
 

 

Sweet Corn

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Sweet corn volumes remain high in the Southeast, with prices expected to stay low in the near term. Georgia will finish up for the season around Thanksgiving, so be sure to book holiday-pull volumes early. 

 

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Insights to Action

Get the latest insights in retail activations and commodity trends!

Conventional Fruits

Apples . Avocados . Bush Berries . Cantaloupe . Citrus . Grapes . Honeydew . Limes . Mangos . Papaya . Pears . Pineapple . Strawberries . Watermelon

Apples

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We are now in the final stretch of the apple harvest and should finish the harvest in the next 10 days. The weather is holding up, and it looks like we will get all the apples off the trees before the first freeze sets in. The earlier varieties like the Gala and Honeycrisp are now off the trees. The Gala harvest came in a little shorter than projected but will have good color and will peak on 100 counts, so there won’t be many larger trays this year. Currently, we are showing more Galas in storage than last year but less than the year before. Honeys also came in a little shorter than projected but we still have a good crop. Currently, we are still harvesting Fuji, Granny Smith, Red Delicious, Cosmic Crisp and Golden Delicious, along with several other varieties. Overall, the crop is still expected to be an above average crop of apples this season but maybe not the bumper crop that we were anticipating a month ago.


Avocados

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Mexico is the main source of avocados with more than 90% market share of supply. Peaking on sizes 48s/60s. All other sizes available in promotable volumes. Peru is done until spring of 2026. Colombia will re-start in the next week or two with light volume. California is winding down and will be done in the next couple weeks.

 

Bush Berries

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Blueberries – Market conditions vary depending on loading location and grower.

  • Peru - Good supplies available for loading out of California, with numerous loading points and all pack styles available. Most fruit is being packed to order. The market is correcting this week as Mexican fruit enters the marketplace.
  • Mexico - Crossings have improved this week, and supply is expected to remain steady over the next two weeks. Transfers from Mexico into California will become more limited in the coming weeks as strawberry production ramps up in Texas.

Raspberries – Limited supplies.

  • California/Baja – Volume continues to decline as the season wraps up. Some quality issues are being reported, including leaky and soft berries. Baja remains delayed, and we anticipate limited supplies heading into November.
  • Mexico - Crossings have improved this week, and supply is expected to remain steady over the next two weeks. Transfers from Mexico into California will become more limited in the coming weeks as strawberry production ramps up in Texas.

Blackberries – Limited supplies.

  • California - Supply continues to trend downward with very limited availability. Some fruit is showing softness and red cell issues.
  • Mexico - Supply remains steady this week, with slightly improved crossings. However, red cell challenges persist due to recent rains, and some varieties have been slow to recover. Quality is expected to improve within the next two weeks. Transfers from Mexico into California will be limited as strawberries transition. 
     

Cantaloupe

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California cantaloupes are about done for the season with some limited volume available. The focus now is on Yuma production and growers are seeing a good distribution of sizing. Yields are down slightly after the rains earlier in the growing season due to Hurricane Prescilla. Yuma production will continue into mid-November, and we will begin to see offshore production the beginning of November arriving to the East Coast. 

 

Citrus

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Oranges

  • California Navels: Crop volume is projected to be down 10% from last season but an increase in carton production is expected due to larger average fruit size. Harvesting has begun in a small way with better availability by late November. Much of this fruit will be harvested green and subjected to longer gassing hours to bring out the orange color. Gassing hours typically shorten as the season progresses through November. Fruit will color up naturally with warm temperatures during the daytime coupled with cooler nights. Initial harvests should peak on 72/88/113 counts before seeing more 56 count. Later season sizing is expected to peak on 56/48 counts. Fruit is expected to be clean and favoring more fancy than choice grade.
  • Import Navels: Import supplies from Chile, South Africa, and Uruguay are tightening as the season comes to an end. Primarily large fruit (40/48/56 counts) remaining. Most importers will prioritize covering program commitments through October with the season finishing up early November. Sugar content remains consistent at 12–14 brix. 
  • Import Valencias: Midknight valencias are available out of South Africa. Overall availability should improve into late October when more Chilean fruit enters the market. Quality is reported good with great juice content. Smaller sizes remain limited due to higher demand. 
  • Import Caras: Volume remains available on larger fruit from Chile. Supplies are expected to be available into early November pending demand and programs.
  • Florida Juice Oranges: Hamlins are available with crops peaking on smaller sizes (138/125/100 counts). Larger sizes are expected to remain more limited. Supplies are projected through most of January with a smooth transition to Valencias.
  • Florida Navels: Quality is expected to be strong but overall crop volume is projected to be down. Harvesting should begin in late October with peak sizing on 64/80/56 counts.
  • Texas Navels: Navels out of Texas are peaking on 72/88/113 counts.  Good quality reported. 

Lemons

  • California: District 2 has finished, with harvesting picking up in Districts 1 and 3. Quality is reported to be great as the crop yields predominately fancy grade, with few choice grade. Availability is starting to improve with more District 1 yields strengthening in volume. District 3 fruit is peaking on 140/165/115 counts while District 1 is peaking on 140/115/165 counts.
  • Mexico: The crop is winding down but continues to show mostly choice-grade fruit, with lighter volume on fancy-grade fruit. Fruit has sized up some with better availability on 95/115 counts. Overall, not enough supply to meet demand.
  • Florida: Lemons out of Florida are reported to have strong quality this year with bright yellow color and good internal condition. Rains over the past weeks have limited harvesting and allowed fruit to size up, with sizing is peaking on 95/115 counts. The season should run through November, pending demand movement.

Grapefruit

  • Imports: Grapefruit from South Africa and Peru is still available with good volume. Larger sizes (32–40 counts) are more prevalent, with limited availability on smaller fruit (45–55 counts). Fruit is reported to be with solid internal quality. Steady import supplies are expected through late October and into November.
  • Florida: Season has started with great quality reported with excellent internals. Some growers were affected by hurricanes last season so yield expectations vary; overall, volume should be similar to last season. Sizing should also be similar to last year, peaking on 40/48/56 counts, leaving larger fruit more limited.
  • Texas: Season has started with great quality reported and a similar sizing to Florida, peaking on 40/48 counts. Availability is limited but expected to ramp up in November with colder weather helping fruit maturity.
  • California:  Rios to start in November but more growers will ramp up grapefruit availability in late February when harvesting increases with preferred varietals.

Mandarins

  • Imports: Good availability but starting to see more demand as we enter the end of the Southern Hemisphere import season. Murcotts from Chile continue with steady supplies through October and will start to wind down early November. Chilean product is yielding more small fruit, peaking on 32/36 counts. Moroccan early-season varietals are expected to arrive late November/early December, with Murcotts and Nadorcotts to become available early next year



Grapes

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Green grape prices are climbing due to high demand and reduced yields from rain, with Autumn King and Autumn Crisp varieties leading strong but tight markets. Buyers are advised to pay fair market prices to secure quality fruit and consistent supply, as some growers begin bundling green and red grape orders. In contrast, red grapes have steady supply, softer demand, and minimal price increases, making them a good option for promotions despite potential quality splits from recent rains.

 

Honeydew

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Green grape prices are climbing due to high demand and reduced yields from rain, with Autumn King and Autumn Crisp varieties leading strong but tight markets. Buyers are advised to pay fair market prices to secure quality fruit and consistent supply, as some growers begin bundling green and red grape orders. In contrast, red grapes have steady supply, softer demand, and minimal price increases, making them a good option for promotions despite potential quality splits from recent rains.

Limes

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Region: Veracruz, Mexico

Weather Update:

The forecast for the upcoming week indicates a 20-50% chance of rain, with temperatures expected to range between 58°F and 90°F. Daily conditions are likely to vary, with some light rain and fluctuations in warmth throughout the week.

Market Intel:

The demand for limes has been steady.

Sizing Profile:

Peak sizes 200/175/230. Size distribution: 110-4%, 150-12%, 175-25%, 200-30%, 230-20%, and 250-9%.

Quality:  

We will be crossing the last week of October with a good volume of fruit. Limes are arriving with good quality; the fruit looks green and firm. The sizes are mainly 175, 200, and 230.

Looking Ahead:

By mid-November, we expect a steady supply of fruit. The harvest in November will ensure we have enough to meet the demands of all our programs. By the end of November, we may see a reduced volume of small- to medium-sized fruit. Some limes would appear lighter compared to earlier in the month. Due to recent rains, the fruit is increasing in both size and maturity.

 

 

Mangos

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We are on week 44 and we have shipped our final Brazilian mangos for the season; we are now focusing on Ecuadorian mangos arriving this week. We expect more supply out of Ecuador versus the Brazilian season, but both have similar sizing. Peak sizing will be ranging between 10-12s for the majority of the season. Volumes are expected to increase in the next 2 weeks. 


Papaya

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SUPPLY MEETING DEMAND FOR PAPAYA IN THE U.S.A. MARKET.
Supply conditions are stable with enough supply to service demand. Slightly less volume arriving this week with growers stating recent storms affecting the west coast of Mexico have had an impact on overall yields and quality. Strong internal market is still keeping the overall availability of fruit being exported just right to service the USA out of Mexico. Supply for at least the next two weeks for papaya production is expected to be stable but dependent on weather conditions. Prices are stable in the U.S. market and should remain stable through October. 
Inventories showing some availability to offer. 
Majority of sizes between 6–12s with some surplus fruit.
Quality is reported as good with some shorter shell life and some stem issues due to extra humidity at the fields.
Color 25%- 50% / 12-14 brix at point of shipping. Ideal temperature for Imperial papaya is 48 degrees to avoid quality issues upon receiving.
Crop outlook:  Forecast has conditions as with steady supply for the next two weeks.
Market Intel:  Just enough supply to service demand.

 
  

Pears

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We are now shipping pears from Oregon and Washington State where we are shipping new crop on Bartletts, red pears, Bosc, and Anjou pears. Overall, we are looking at a large crop of pears out of the Northwest this season. The harvest has a way to go and will continue into November this year; but if everything goes as planned, we are expecting a large crop of all the major pear varieties with great promotional opportunities. 

 

 

Pineapple

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Supply Meeting Demand in U.S. Market.

Growing region: MEXICO - Little to NO volume out of Mexico crossing into the USA due to low USA market conditions versus Mexico’s internal market. Market in the USA remains low but improving slightly. Production is higher but little incentive for Mexico to ship to the USA. Sizing curve is trending now more into the middle of the curve with most supply 6s and 7s. Transportation out of Mexico is stable with good availability of trucks to service pineapple; no delays happened last week. COSTA RICA - Supply is improving as growers prepare for the end-of-year European pull. Some availability of fruit in the USA market with both 6s and 7s selling at low prices still driven by less demand. Supply conditions are expected to remain stable at farms for the next three weeks. Market is slightly higher this week as we get closer to the Thanksgiving pull. Good quality fruit is being exported to USA and Europe. 
Mexican fruit quality is good with some availability. COSTA RICA - Volume is good at packing.
Forecast: Some surplus fruit is being offered at USA shipping points by large grower/shippers at this time. Market is higher versus last week. 

 

 

Strawberries

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Strawberries are in very limited supply due to lower production in Santa Maria and Oxnard which is not enough to cover the demand.  Central Mexico is only crossing limited amounts.  The fruit is showing signs of bruising, decay, and potential mold on arrival.  The fruit size is also trending smaller. Prebooks are encouraged.

Weather Outlook

  • Santa Maria, California - The week of 10/27 is forecast on Wednesday and Thursday to be sunny, with the balance of the week mostly sunny.  Highs on Wednesday in the low 80s, decreasing to the 70s for the balance of the week, and lows in the low 50s.    The week of 11/3 is forecast to be partly sunny on Monday through Thursday, Friday and Saturday sunny, and Sunday partly sunny.  Highs in the 70s, and lows in the upper 40s to the 50s.
  • Oxnard, California -The week of 10/27 is forecast on Wednesday and Thursday to be sunny, mostly sunny Friday and Saturday, and sunny on Sunday.  Highs in the 80s on Wednesday, decreasing to the 70s on Thursday and Friday, and then decreasing to the 60s for the weekend, and lows in the 50s. The week of 11/3 is forecast to be partly sunny on Monday, sunny on Tuesday, and mostly sunny for the balance of the week. Highs on Monday and Tuesday in the 60s, increasing to the low 70s Wednesday through Saturday, and Sunday in the low 80s, and lows in the 50s.

     

Watermelon

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Supplies are a little tight on watermelons.  Florida has a small fall crop, and Northern Mexico is going with limited supplies.  Lower yields out of Northern Mexico with the rain the past months.  We will have supplies from Northern Mexico into November.  

Organic Fruits & Vegetables

Organic Apples . Organic Citrus . Organic Dry Vegetables . Organic Melons . Organic Onions . Organic Pears . Organic Potatoes . Organic Squash . Organic Sweet Potatoes

 

Organic Apples

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We are now shipping new crop on organic Gala, Honeycrisp, Fuji, Granny Smit, and Pink Lady apples. Overall, the organic apple crop is mirroring the conventional crop on both quality and crop size. The organic category will be very promotable for the remainder of this year and into next year.r.

 

  

Organic Citrus

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We are getting close to the start of the fall organic citrus season.  Lemons have already started in California with good supply.  The market has corrected itself from the highs of September and October.  Navels are going to start by the first week of November and demand is high right now.  We should see a good market through November on the navels.  Grapefruit is still a couple weeks away from starting and it will be a slower start than normal as growers are waiting for them to color up on the trees.  

 

   

Organic Dry Vegetables

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Organic dry vegetables are in full swing now.  Plenty of winter squash available across the country--local deals, California supply, and now Mexico back in the market.  Demand has been light but as we get into November and December this will change.  Our supply out of Hollister, California is beautiful and plentiful.

  

Organic Melons

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We will have good supplies on organic minis the next 3 weeks from Northern Mexico shipping out of Nogales. We are heavier to mini 8/9 counts right now.  

 

Organic Onions

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• Supply Regions: Organic onions are currently shipping out of Washington and California, with strong volumes from the Kern District and Central Coast.
• Market Conditions: The market remains steady across red, yellow, and sweet organic onions. No major price fluctuations reported.
• Quality & Availability: Quality is excellent across all varieties. Plenty of supply available, ensuring consistent fulfillment. No significant gaps expected as supply will continue into April or May of 2026.


 

Organic Pears

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We have a good organic pear crop this year out of the Northwest and are currently shipping organic Bartletts, organic Bosc pears and organic Anjou. The overall crop on all pears looks very good this year and we will have lots of fruit to promote for the rest of this year.

 

Organic Potatoes

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• Supply Regions: Organic potatoes are currently shipping from Washington, Oregon, Colorado, and Wisconsin.
• Availability: There is plenty of supply across all varieties (russet, red, yellow, fingerling, etc.). No expected interruptions until March or April 2026.
• Quality: Outstanding quality reported. All potatoes have gone through their sweat process and are now stored for winter, ensuring stability and shelf life.

 
 

Organic Squash

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• Supply Regions: Mexico is beginning its season, contributing to increasing supply. Georgia continues to provide steady volume and good quality.
• Availability & Quality: Good supply across varieties (zucchini, yellow squash, etc.). Quality is currently good, with expected improvement over the next few weeks as Mexico’s season ramps up.  

 

  

Organic Sweet Potatoes

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• Availability: California sweet potatoes are now plentiful, with strong supply across all major varieties: white, red, orange, and Japanese.
• Sizes Available: Full range of sizes including: #1s, Jumbos, and mediums.
• Quality: Outstanding quality reported as harvest continues through October, ensuring fresh product and strong promotional opportunities heading into the holiday season.

 
 

Transportation

The reefer market in the Southeast maintains normal market fluctuations with being relatively soft and trucks actively available, even in the day of space. We are seeing more produce freight coming out of Florida and Southern Georgia, which is typical for this time of year, but nowhere near the volumes we see in the spring. Expect to see a little more activity down in that area for the month of November, but nothing that will throw the market out of whack. 
 
The Northeast is tighter in pockets than we usually see this time of year; more specifically, in the long-haul space. We are seeing some extra strain back to the West Coast with the push on non-domicile CDLs by the Department of Transportation. We are seeing more spot opportunities and higher-than-normal L/T ratios. Expect it also to get a little busier as November progresses in terms of volume with some more produce coming through the ports in New Jersey as well as other seasonal freight picking up for the holidays. 

The Upper Midwest continues to see a slightly elevated market and some pockets of tightness, especially heading to the Southeast. We do not see much if any rate drops now until at least 2026.  The middle of the country (Arkansas/Kansas/Missouri) continues to have capacity available but available capacity is lessened on same-day freight, causing elevated same-day freight. Texas remains relatively loose with readily available capacity at competitive rates.  As we head into the holidays, expect increased tightness, especially in South Texas. 

 


GLOBAL UPDATES 

OCEAN CARRIER CONSOLIDATIONFresh produce growers and shippers attempting to move cargo globally via ocean vessels are dealing with scenarios where ocean carriers genuinely dictate some markets.  They dictate and determine the marketability and viability of export markets for many fresh produce exporters.  Shippers are being forced to commit earlier to ocean lines to reserve space for upcoming seasons, and spot market space on vessels is nearly impossible to secure.  Reefer equipment shortages are forecasted to continue through 2025, affecting numerous South American ports.  Shippers are being forced to consider alternative ports to secure space and limit possible delays.  Any rate premiums could be a direct correlation to reefer container availability.  These are just a few of the current factors that add to the difficulty of predicting long-term rates.  

TARIFF IMPACTS - Fresh produce growers and shippers in North America are bracing for the potential implementation of new tariffs on imports. These tariffs could significantly affect the cost structure and market dynamics for many fresh produce exporters. Growers and shippers are being advised to diversify their markets and strengthen local partnerships to mitigate the impact of these tariffs. Additionally, there is an increased focus on leveraging technology and innovative practices to enhance supply chain resilience and reduce dependency on any single market. The uncertainty surrounding these tariffs is prompting industry players to prepare for multiple outcomes, ensuring they can continue to provide a steady supply of fresh produce to consumers despite potential cost increases. 
 
DEMURRAGE/DETENTION CHARGES - Shippers negotiating with ocean carriers or freight forwarders on perishable cargo contracts should request as much free time at destination as possible to reduce the risk of detention/demurrage charges when inspections/fumigations or drayage capacity constraints delay cargo delivery at destination.  Unavoidable and unprecedented demurrage and detention charges due to delays in turning cargo at destination continue through 2025. 
 
USTR DECISIONS FEES CHINA SHIPBUILDING - Effective October 14, 2025, vessels built in China will incur additional fees when arriving at U.S. ports. These charges are expected to start at $120 per container, with the final amount depending on the vessel’s net tonnage. U.S.-based carriers, such as Seaboard Marine and Crowley, will be exempt from these fees—even if their vessels were constructed in China. To mitigate potential cost increases, consider diversifying shipping partners by working with ocean carriers that operate non-Chinese-built vessels or by prioritizing U.S.-based carriers. 

 

For more global freight insights, please visit Global Freight Markets Insights | C.H. Robinson (https://www.chrobinson.com/en-us/resources/insights-and-advisories/global-forwarding-insights/

Floral

No changes in floral.  Availability is adequate out of both sourcing regions as well as air freight.  Farms are getting ready to start shipping Thanksgiving product in about 10 days.