Melons – Insights & Trends for 2025

Melons see increased sales during their peak season and can help drive significant sales for your business. And it’s a growing business, peaking at $4.1 billion in 2024. Hi, I’m Jamie Vosejpka, and I’m the Supply Manager for Melons for Robinson Fresh. And I’m here to ensure that you have the melon supply you need to drive incremental produce sales.

70 to 80% of all melon sales happen during peak season, between April and September. Market data tells us that over 53% of melon sales happen on promotion. That is why a deep understanding of all the melon category is critical in driving your melon sales. We here at Robinson Fresh supply melons for more than 240 customers, 52 weeks a year, from 18 different U.S. states, six different growing regions of Mexico, and seven different South and Central American countries to ensure you have the best quality melons.

We have supply options both on the East Coast and the West Coast, so if bad weather occurs in one of the growing regions, rest assured, we can back it up with a different growing region to ensure you don’t miss those sales by not having product on the shelf. At Robinson Fresh, we’re also unique in the fact that we provide all melon commodities in the category so customers can get everything that they need with a single phone call.

Our marketing and insights team is constantly reviewing melon sales and looking at consumer trends. We use this information, not only for customers, but we also use it for our growers to ensure the right commodity mix is planned and planted.

To ensure your melons are delivered just-in-time, with the right quality, we’ve developed the largest temp-controlled transportation network in North America. We have more than 300 different distribution points, and over 25,000 temp-controlled carriers to ensure your products are delivered on-time. Robinson Fresh also ensures that you have the supply chain solutions that you need – including both inbound and outbound services – like consolidation, warehousing, repacking, quality control, inventory management, and more.

We regularly work with customers on direct store drop opportunities to help deal with high-volume supply needs, especially around those big holidays when distribution centers are struggling with space, and we’d love to chat with you about that option as well.

Call us today to secure your supply of quality melons and ensure your consumers have what they want, when and where they want it.