Melons – Insights & Trends for 2025


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  • Melons see increased sales during their peak season and can help drive significant sales for your business.
  • Melon sales continue to grow—reaching $4.1 billion in sales in 2024.
  • Market data shows that 53% of all melon sales are made on promotion—reaching 70%-80% sales in their peak season, April through September.

 

 Bar graph - Over 53% sold on promotion - watermelons.

 

  • This is why having a deep understanding of the melon category is critical in driving your melon sales.
  • Robinson Fresh supplies melons for more than 240 customers, 365 days a year, from 18 U.S. states, six regions in Mexico, and seven Central and South American countries—all to ensure you have the best quality melons.

 

 Map of the United States and South and Central America.

 

  • We have supply options across the United States, from the East Coast to the West Coast. So if bad weather occurs in one region, we can source products from another.
  • Our marketing and insights team is constantly updating melon sales and examining consumer trends. We use this information when working with growers to ensure the right commodity mix is planted.

 

Table showing melon varieties grown this summer.

 

  • We provide all melon categories so customers get everything they need from one source.

 

All commodities from one provider - watermelon, cantaloup, and honeydew.

 

  • To ensure your melons are delivered with quality and speed, we’ve developed the largest temperature-controlled transportation network in North America.

 

Map of the United States - The largest temp controlled network in North America

 

We have more than 300 distribution locations and over 25,000 temperature-controlled carriers to ensure your products are available when and where they are needed. Robinson Fresh also ensures you have the supply chain solutions you need, including both inbound and outbound services like consolidation, warehousing, inventory management, and more. We regularly work with customers on direct store drop opportunities to help manage high-volume supply needs, and we’d love to chat with you about these options. Call us today to secure your supply of quality melons and ensure your consumers have what they want, when and where they want it!