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As you prepare your 2026 supply chain strategy, staying ahead of market trends and operational disruptions is more critical than ever. C.H. Robinson recently released our 2026 Freight Market Outlook, offering expert guidance for shaping strategies in the face of ongoing uncertainty, shifting trade policies, and evolving customer expectations.
Director of Market Intelligence & Insights delivers keynote on 2025 developments and 2026 outlook
Shippers today are operating in a world where complexity is the standard and stability is the exception. To stay ahead, shippers need flexible logistics solutions that adapt in real time, predict what’s coming next, and seamlessly orchestrate every part of their network with precision and control.
As we look ahead to 2026, the global supply chain enters a chapter defined by relative stability but underscored by persistent uncertainty. After years of pandemic-driven instability and inflationary pressures, transportation rates across major modes have shown fewer large swings. However, this improvement does not guarantee the absence of volatility or complete smooth sailing. Structural forces—tariffs, trade policy, and geopolitical disruptions—will continue to shape how goods move around the world.
With the 2025 holiday shipping season in full swing, small and medium-sized businesses (SMBs) across North America are navigating rising uncertainty. Consumer spending is fluctuating, tariff and compliance rules continue to evolve, and global trade tensions are making it harder to forecast demand and cost. In this kind of environment, every logistics decision—and every transportation dollar—carries more weight.
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At a broader level of freight planning, shippers are reassessing their inventory strategies. “They’re moving from ‘just-in-case’ pandemic-era models to hybrid approaches that limit carrying costs and position goods closer to customers. That means evaluating trade-offs in sourcing locations, inventory placement, and transportation," said Noah Hoffman, vice president of North American surface transportation with C.H. Robinson.
“With real-time visibility across both our own and our strategic contract carriers’ fleets, we’re able to monitor each trailer in real time, at rest or in motion, and help [shippers and carriers] streamline operations, right-size trailer pools, maximize uptime, and minimize waste, leading to lower costs and less unplanned work." said Adam McDonough, vice president of truckload at C.H. Robinson.
C.H. Robinson — a 120-year-old logistics company orchestrating supply chains for 83,000 customers worldwide — has cracked how to move from AI experimentation to AI execution. The numbers tell the story: 40% productivity gains, 30+ AI agents processing more than 3 million tasks, price quotes in 32 seconds instead of hours. The company has delivered seven consecutive quarters of market outperformance, more than doubling its stock price during an industry downturn.
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